INSIGHT

Hyatt Regency, Salt Lake City • January 20–22, 2026

INSIGHT includes a comprehensive event program starting in fall 2025.
Engage with leaders from events, marketing, technology, and beyond.

Program Overview

Discover valuable trends, data, and solutions that enhance event impact. Build meaningful relationships with peers and thought leaders.

A woman using a laptop

Nov. 5, 2025

INSIGHT Premiere
Virtual

Start your INSIGHT experience with a guided tour of our event portal led by our emcees. Learn about 2026 event plans, browse the session catalog, and start earning points in our event game.

Two men speaking at an event, a phone, and a building

Jan. 14, 2026

INSIGHT Preparation
Virtual

Prepare to maximize your INSIGHT experience! Get a sneak peek of on-site event experiences, schedule meetings, connect with attendees, and discover pro tips for your trip to Salt Lake City.

Two men speaking to a crowd

Jan. 20–22, 2026

INSIGHT Conference
Hybrid

Join us at the Hyatt Regency in Salt Lake City! Experience inspiring keynotes, role-specific breakout sessions, engaging workshops, networking, and more. Can’t attend in person? We’ll have a digital broadcast available.

A lap top browsing a dashboard

Feb. 4, 2026

INSIGHT Encore
Virtual

Join us as we review the results of the INSIGHT event program! Gain access to detailed event metrics and feedback, and discover new best practices.

RainFocus Innovation Awards presentation with award recipients on stage.

Nominate your team for next year’s Innovation Awards!

We are currently accepting nominations for our annual Innovation Awards! These awards recognize teams that demonstrate forward thinking and excellence in their use of the RainFocus platform.

Learn more

Discover the Latest in Events

Discover industry-leading sponsors at INSIGHT, each offering innovative solutions. Choose from multiple learning opportunities with each sponsor.

Frequently Asked Questions

Looking for more details about INSIGHT? Get answers here.

RainFocus believes a unified event program delivers optimal continuous learning. In addition to the main conference, INSIGHT includes three virtual events — two before and one after — to build on experiences with peers, thought leaders, and RainFocus experts. Unlock your full INSIGHT journey!

The conference will be held Jan. 20–22, 2026 at the beautiful Hyatt Regency in Salt Lake City. Portions of the conference will also be available live and online for those who attend virtually.

The All Access pass, which includes the complete event program, is available at a discounted rate of $795 until Nov. 30, 2025. After the early-bird rate ends, the price will increase to $995. RainFocus clients and official partners receive an automatic additional $300 discount on each ticket. Registration will open in early August 2025.

The free virtual pass includes INSIGHT Premiere, Preparation, Encore, and select live and on-demand sessions held during the INSIGHT in-person experience.