Watch INSIGHT 2022 On RainFocus On Demand

Catch up on any conference sessions you missed, or rewatch your favorites to capture all the valuable industry wisdom shared during the event by experts and your peers!

RainFocus On Demand

Conference Content

Explore Must-Watch Videos by Role or Session Type

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Event Strategy and Operations

Join us to learn about everything that drives event success, including benchmarks, hybrid best practices, event implementation, measurement and reporting, and more.

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Marketing Strategy and Content

Help your events deliver more marketing wins with the right metrics, increased content engagement and effectiveness, and expansion through emerging roles.

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Marketing Technology

Discover best practices for evaluating event ROI, simplifying integrations, ensuring data privacy, and taking advantage of the latest event tech offerings.

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Meeting Planning

Learn how to build a winning meetings program from start to finish, as experts deliver best-practice advice specific to this event type.

Learn From Industry Experts

INSIGHT 2022 featured a range of inspiring case studies, bold event industry predictions, and practical guides to optimizing your RainFocus platform usage. Crush your event goals with the help of our speakers' expertise!

Alicia Tillman
Alicia Tillman, RainFocus
Alicia Tillman

Board Member

Alicia is a highly passionate C-suite leader with over 20 years of experience in global marketing, strategy, operations, and digital transformation in public and private companies. Inspiring, approachable, authentic, creative and purpose-driven, Alicia engenders exceptional followership and trust with her team and stakeholder partnerships. Six years at SAP and 11 years at American Express, Alicia built and led high-performing teams and contributed to billions of dollars of growth and market capitalization. With a unique mix of high-level B2B and B2C marketing and operating executive expertise and board governance, she is an agile innovator leading brands through incredible periods of marketplace volatility and change, including a global pandemic. Alicia's work has earned her many awards including the 11th Most Influential CMO in the World from Forbes in late 2020.

RainFocus
Julia Cornish
Julia Cornish, Rodan + Fields
Julia Cornish

Director, Event Technology

Julia began her career in the event technology industry after graduating from San Diego State in 2006. She's been with Rodan + Fields for 8 years where events are a critical aspect of the business, whether they be small global events, incentive trips or the annual Convention. R+F has produced a hybrid Convention experience since 2016 for over 60K registrants at its peak. Julia oversees all digital aspects of events including the virtual streaming platform, registration, housing, event customer service and mobile app. She's worked closely with RainFocus to centralize and localize all event types on their platform and integrate with internal systems to provide a seamless user experience and drive data based decisions.

Rodan + Fields
JR Sherman
JR Sherman, RainFocus
JR Sherman

CEO

JR leads the elite team of high-performance innovators. Named one of the top 25 most influential execs, with 20+ years of crushing it in service and SaaS businesses, JR is highly regarded for his expertise in SaaS, events, marketing and now experiential marketing. After leading companies such as Right Source, Active Network BSG, and Lanyon, he now turns his eye to deliver on the vision other organizations have been chasing for years...but never could deliver.

RainFocus
Ashleigh Cook
Ashleigh Cook, RainFocus
Ashleigh Cook

SVP, Marketing

Ashleigh is an accomplished marketing executive with deep experience in sales, marketing and product best practices and technology. She is currently SVP of Marketing at RainFocus and is driven by a passion for helping high-growth companies establish and scale marketing functions to deliver an exceptional customer experience that aligns with rapidly changing expectations and technology advancements. Prior to RainFocus, Ashleigh led marketing teams spanning GTM strategy, demand generation, ABM, client marketing, and operations at SiriusDecisions and Forrester. Ashleigh holds her BSBA in Marketing from the University of Richmond. In her spare time, Ashleigh can be found playing golf and spending time with family.

RainFocus
Allison Crooker
Allison Crooker, VMware
Allison Crooker

Director, Event Content

As Director of Event Content, Allison manages the development of the content hosted at VMware's annual global user conferences. A graduate of Harvard College and Harvard Business School, Allison brings 20+ years in the conference content production arena to VMware. In her spare time, Allison enjoys working out, spending time with loved ones, and experiencing God.

VMware
Adam Parry
Adam Parry, Event Industry News
Adam Parry

Co-Founder and Editor

Adam Parry is the co-founder and editor of the event industry's global online magazine, www.eventindustrynews.com (EIN). As an avid technology evangelist, Adam coupled his 10+ years' experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live London and Event Tech Live Las Vegas the industry's two shows dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards and The Sustainable Event Awards EIN's vast readership comprises organisers, promoters, event management and production companies, suppliers, experiential agencies, the corporate sector, local government and organisations that host exhibitions and conferences.

Event Industry News
Doug Baird
Doug Baird
Doug Baird

President, RainFocus

Doug is the president and heart of RainFocus, with 20-plus years of experience solving customer problems with technology. He went from programmer to founder and CEO at various small and large companies. His foresight and vision have shaped an industry, and he is heralded as a pioneer in the next wave of experiential marketing. Today, Doug's original vision remains the foundation for most current enterprise events programs..

RainFocus