Salt Lake City • January 30 - February 1, 2023

Unifying Experiences

We're excited to announce RainFocus INSIGHT 2023, a hybrid event program on unifying event experiences. Join leaders from events, marketing, and technology teams to discover how to power today's innovative event experiences, from planning through delivery and measurement. The program starts in fall 2022 with a series of virtual events showcasing our unified event marketing and management technology, and culminates with the annual INSIGHT conference Jan. 30–Feb. 1, in person and online.

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The INSIGHT Event Program

RainFocus INSIGHT brings together leaders in events, marketing, and technology to accelerate the innovation process for events and marketing teams. At INSIGHT, you'll discover powerful insights and solutions for event delivery, learn about the latest trends and strategies, and network with peers.

INSIGHT Premiere

DEC 7, 2022 • Virtual

INSIGHT Premiere

Kick off your experience with a guided tour of the INSIGHT event portal. You'll be able to ask questions, take a sneak peek at sessions, and get involved in our event game.

INSIGHT Preparation

JAN 18, 2023 • Virtual

INSIGHT Preparation

Watch on-demand session previews, schedule meetings, and converse with exhibitors before the conference.

INSIGHT Conference 2023

JAN 30 - FEB 1, 2023 • Hybrid

INSIGHT Conference

Be our guest at the Hyatt Regency in Salt Lake City. Watch inspiring keynote presentations, attend breakout sessions tailored to your role, join us in workshops, enjoy networking breakfasts, and much more. Can't attend in person? We'll also offer a digital experience.


FEB 15, 2023 • Virtual


Get even more out of your INSIGHT 2023 experience with Q&As, session recaps, event metrics, and product certification.

Industy-Leading Speaker Lineup

Learn from and connect with some of the most experienced professionals in the events industry.

Allison Crooker
Allison Crooker, VMWare
Allison Crooker

Director, Experiential Marketing

As Director of Event Content, Allison manages the goal alignment, event content design and content operations for VMware’s annual global conferences. A graduate of Harvard College and Harvard Business School, Allison brings 20+ years in the conference content strategy and production arena to VMware. Allison is also the founder of the Event Content Council, an organization dedicated to exploring all things event content. In her spare time, Allison enjoys working out, spending time with loved ones, and experiencing God.

Naomi Clare
Naomi Clare, Storycraft LAB
Naomi Clare

Founder & CEO

Naomi Clare Crellin is an Experience Strategist and Design-Thinker who is passionate about using empathy to power enterprise in the events we create. She is CEO and founder of Storycraft Lab, an Experiential Engagement agency with expertise in audience design and strategic development. She consults with organizations such as Google, NASA, Intel, Marriott and more, on projects from product launches to pop-ups, education to enablement, creative and content strategy. Naomi is a lifelong educator who loves teaching - she is adjunct faculty at NYU teaching engagement strategy for events - and is an artist whose work has been displayed as far afield as the Bauhaus Archiv in Berlin. She lives in Washington DC and her favorite escape is hiking in the Berkshires with her husband Peter and their kids Theo and Penny.

Storycraft LAB
Nik Shroff, Adobe
Nik Shroff, Adobe
Nik Shroff

Senior Director, Global Technology Partners

Nik Shroff is senior director of global technology partners at Adobe. He is globally responsible for the strategy and execution of the joint selling and go-to-market efforts with Adobe’s most strategic cloud technology and ISV partners across Adobe’s enterprise business worldwide. Shroff is passionate about working closely with technology partners to drive holistic value realization for customers across their journey to becoming digital businesses. Shroff joined Adobe in 2014 as part of Corporate Development and earlier in his career held roles at Apple and Barclays Capital. Shroff is a graduate of the computer engineer program at the University of Waterloo and also holds an MBA from the Stanford University Graduate School of Business. Originally from Canada, Shroff has two kids and resides in the Bay Area with his wife.

Ken Pasternak
Ken Pasternak, Author, Speaker, Consultant
Ken Pasternak

Author, Speaker, Consultant

Ken’s unique background combines experience in training, consulting, institution building and corporate banking in the USA and internationally, while working at Citibank and the European Bank for Reconstruction and Development. During the past twenty-five years as a consultant, facilitator and keynote speaker he focuses on leadership, talent development, team effectiveness, improving communications skills and building cross-cultural understanding.

Adam Parry
Adam Parry, Event Industry News
Adam Parry

Co-Founder and Editor

Adam Parry is the co-founder and editor of the event industry’s global online magazine, (EIN). In his role as an avid technology enthusiast, Adam combined his 10+ years of event industry experience with his passion for the latest tech trends to co-create Event Tech Live London and Event Tech Live Las Vegas, the industry's two shows devoted to event technology. Adam is also one of the co-organisers of the Sustainable Event Awards and the Sustainable Breakfast Briefing, which promote sustainable events and experiences.

Event Industry News
JR Sherman
JR Sherman, RainFocus
JR Sherman


JR leads the elite team of high-performance innovators. Named one of the top 25 most influential execs, with 20+ years of crushing it in service and SaaS businesses, JR is highly regarded for his expertise in SaaS, events, marketing and now experiential marketing. After leading companies such as Right Source, Active Network BSG, and Lanyon, he now turns his eye to deliver on the vision other organizations have been chasing for years...but never could deliver.

Doug Baird
Doug Baird, RainFocus
Doug Baird


Doug is the president and heart of RainFocus, with 20-plus years of experience solving customer problems with technology. He went from programmer to founder and CEO at various small and large companies. His foresight and vision have shaped an industry, and he is heralded as a pioneer in the next wave of experiential marketing. Today, Doug’s original technology vision remains the foundation for most current enterprise events programs.

Alicia Tillman
Alicia Tillman, RainFocus
Alicia Tillman

Board Member

Alicia is a highly passionate C-suite leader with over 20 years of experience in global marketing, strategy, operations, and digital transformation in public and private companies. Inspiring, approachable, authentic, creative and purpose-driven, Alicia engenders exceptional followership and trust with her team and stakeholder partnerships. Six years at SAP and 11 years at American Express, Alicia built and led high-performing teams and contributed to billions of dollars of growth and market capitalization. With a unique mix of high-level B2B and B2C marketing and operating executive expertise and board governance, she is an agile innovator leading brands through incredible periods of marketplace volatility and change, including a global pandemic. Alicia's work has earned her many awards including the 11th Most Influential CMO in the World from Forbes in late 2020.


Maximize Your Time and Experience With Our Role-Based Agendas

Events Icon


Learn how to maximize engagement and streamline attendee, content, and exhibitor management to deliver high-impact hybrid, in-person, and virtual experiences.

Marketing Icon


Discover how to leverage events to power a seamless, integrated customer experience with the latest best practices and insights from marketing executives and their teams.

Technology Icon


Gain first-hand knowledge from event technology pros on how to deliver scalable, secure experiences that harness best practices for data capture and integration with your tech stack.

Partners/Agencies Icon


Explore the latest RainFocus technology and other innovative solutions, meet with RainFocus experts, and discover exclusive strategies to power your customers' event success.

View Session Catalog

Interested in becoming an exhibitor?

We are currently accepting exhibitor submissions. With a hybrid event program, you'll have the opportunity to share your products and solutions across multiple formats. Get more info here.

Exhibit at INSIGHT
Getting Involved